Badges & Widgets Can Take Your Rankings to the Top!
SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so...
View ArticleLink Building – Creating Exceptional Content for Boring Topics
Whenever you’re at a conference and you speak to a Google Engineer about link building, they will almost always default back to “create exceptional content that is linkworthy” or some similar concept....
View ArticleLink Building – Creating Encyclopedic Content
While SEOs are well known for hating Wikipedia for its truthiness factor, as a whole, you have to acknowledge that, at some level, the content strives to be encyclopedic in nature. It’s this...
View ArticleHow to Build Links with Images
The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique. We’re going to approach this issue...
View ArticleDoes the Number of Ads on Your Website Affect Your Linkability
Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping...
View ArticleLinkbait Failure – Not Understanding the Need For Instant Gratification
Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I...
View ArticleArticle Marketing in a Post Panda World
Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic...
View ArticleLinkbait and Content Marketing – What Are Your Goals
One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build...
View ArticleHow to Create an Amazing About Us Page
About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought....
View ArticleHow to Build Website Trust and Authority
While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa...
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